HENNESSY Very Special
Hennessy Very Special
Hennessy celebrates the new edition of its Very Special Limited Edition series with a new design crafted by Scott Campbell, the acclaimed and multi-talented American tattoo artist. This edition is the latest in an ongoing series of collaborations between Hennessy Very Special and internationally renowned urban artists, including Ryan McGinness, Shepard Fairey, Os Gemeos and Futura.
Identifying and supporting avant-garde artists is a Hennessy tradition : Like Hennessy, Scott Campbell has the distinctive style of a pioneer and innovator. Like Hennessy, he is a true trailblazer.
This one-of- a-kind Very Special collaboration blends what Scott Campbell calls “tattoo magic” – a ritual that is as much about the experience in the moment as the final result – with the multi-sensorial appreciation of Hennessy. “I’m interested in the magic that the ritual of tattooing holds.”explains the artist. “It’s one of the only art forms that is truly personal and spontaneous. A good tattoo serves an aesthetic purpose, but more importantly carries emotional power”.
Scott Campbell describes his art for the Very Special Limited Edition as “an exciting point where two very different and very old traditions overlap”. Inspired by James Hennessy’s penmanship, the artist infused the Very Special label with his own sensibility, drawing a design based on a pair of wings, a universal symbol of freedom and travel that also invites the viewer to project personal understanding onto it. “Anything being called art should have the power to evoke curiosity. It should inspire deeper consideration. A good painting is a time capsule. An artist sits in his studio with an inspiration, a feeling. And that emotion leaves an aesthetic residue on canvas for future viewers to take in and relate to.” Decorative elements feature an intricate, highly graphic silver and black motif incorporating Hennessy Very Special’s three stars, an iconic signature of the brand that also happens to be a number that Scott Campbell believes to be auspicious. On the back label, Scott Campbell emblazoned the quote “Love without hesitation” because, he observes, “I believe that if someone can love without hesitation or judgement, they are invincible.”
“Scott Campbell has a signature style that draws on past and present, combining ancient cursive script with a modern eye and execution, which is a perfect visual metaphor for how we at Hennessy honor our own craft,” comments Giles Woodyer, a representative of Hennessy USA. “His art is always forwardlooking. With this new Hennessy Limited Edition bottle design, Scott invites those with curiosity of spirit to follow along on his adventure. That talent, passion and commitment to craft reflect the same characteristics that Hennessy has pursued for 250 years.”
From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts the most iconic, prestigious cognacs in the world.